Create frictionless registration and login for your apps.
Okta Customer Identity is an identity service that enables frictionless experiences, speed-to-market, centralized management, and internet-scale security. Identity is the foundation for a secure, seamless customer experience but it has been difficult to build complex authentication into modern applications. Secure personal information by enhancing authentication without adding needless complexity and sacrificing usability. Build a richer picture of your customers so you can offer them more targeted campaigns with higher conversion rates and drive return on marketing investment.
TAL embarked on a journey to broaden its business model beyond traditional financial adviser and superannuation fund-based distribution channels by extending its offering directly to consumers. The business looked to the cloud for a seamless customer experience to win new customers.
The business found that most customers could not remember their login details. The majority of users regularly required self-service password resets or calls to customer service, which would put a strain on the IT department and create a poor customer experience.
As part of making the transition towards the cloud, the TAL IT the department was looking for a partner that would be able to power SSO along with a self-service portal for customers to manage their insurance proactively, while maintaining security.
Speed is critical
TAL selected Okta Identity Cloud for identity and access management based on the speed with which the solution could be deployed and integrated with its existing platform.
Okta provided a passwordless authentication solution to login with just an email address or mobile phone number to simplify access and reduce calls to IT support. TAL can now shift the focus away from identity and access management, to providing even more comprehensive insurance service for the future, knowing Okta has their security covered.